Champagne Velvet Year Round Pilsener In 1902, Walter Braun, the son of German immigrants, created a recipe for a new pilsener beer named Champagne Velvet. Over the next 50 years it grew to become one of Indiana’s most popular beers, a go-to for many of our grandparents and great-grandparents. It was “The Beer with the Million Dollar Flavor,” which wasn’t just marketing fluff; it was actually insured with a $1 million policy.

Industrial consolidation took down this regional favorite and the recipe went missing for many years until a fan rescued the hand-written recipe from deep in a trademark portfolio. Upland reformulated the recipe using that scrap of paper and proudly brings this Midwestern legend back to life. Champagne Velvet has a refreshingly light pilsener body with some sweet complexities given off by the corn malt used in this recipe, making this the perfect lager. It’s smooth and light, but still full of flavor, the perfect everyday beer for craft beer drinkers and a step up for domestic drinkers.
ABV: 5.5 YEAST: Bohemian Lager MALT: Pilsener Malt, Corn, Carapils HOPS: Cluster, German Tettnang
COLOR:
BITTERNESS (IBU):
, ,
Champagne Velvet Year Round Pilsener In 1902, Walter Braun, the son of German immigrants, created a recipe for a new pilsener beer named Champagne Velvet. Over the next 50 years it grew to become one of Indiana’s most popular beers, a go-to for many of our grandparents and great-grandparents. It was “The Beer with the Million Dollar Flavor,” which wasn’t just marketing fluff; it was actually insured with a $1 million policy.

Industrial consolidation took down this regional favorite and the recipe went missing for many years until a fan rescued the hand-written recipe from deep in a trademark portfolio. Upland reformulated the recipe using that scrap of paper and proudly brings this Midwestern legend back to life. Champagne Velvet has a refreshingly light pilsener body with some sweet complexities given off by the corn malt used in this recipe, making this the perfect lager. It’s smooth and light, but still full of flavor, the perfect everyday beer for craft beer drinkers and a step up for domestic drinkers.
ABV: 5.5 YEAST: Bohemian Lager MALT: Pilsener Malt, Corn, Carapils HOPS: Cluster, German Tettnang
COLOR:
BITTERNESS (IBU):
, ,

ALSO TRY THESE

Promotional Header

Praesent commodo cursus magna, vel scelerisque nisl consectetur et. Donec ullamcorper nulla non metus auctor fringilla. Donec ullamcorper nulla non metus auctor fringilla. Cras mattis consectetur purus sit amet fermentum. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Curabitur blandit tempus porttitor. Duis mollis, est non commodo luctus, nisi erat porttitor ligula, eget lacinia odio sem nec elit. Morbi leo risus, porta ac consectetur ac, vestibulum at eros. Fusce dapibus, tellus ac cursus commodo, tortor mauris condimentum nibh, ut fermentum massa justo sit amet risus.

SIGN UP FOR UPLAND NEWS

© 2017 Upland Brewing Company