Industrial consolidation took down this icon of regional brewing, until a fan rescued it from deep in a trademark portfolio. Upland reformulated the recipe—based on that same scrap of note paper that Walter Braun, its creator, used—and is proud to carry on the legacy of a true Midwestern legend.
So whatever occasion you’re toasting, take a cue from the countless Hoosiers who made this brew famous—and enjoy the smooth, sessionable flavor of Champagne Velvet beer.
Champagne Velvet is the perfect everyday beer for craft drinkers and the perfect step-up for domestic drinkers
Style: Pre-Prohibition Pilsener
Described: Clean, Crisp and Light.
Hops: Cluster, German Tettnang
Malt: Pilsner Malt, Carapils, Corn