Sour beer fandom brings super perks

We created our Secret Barrel Society to give the most avid sour beer fans access to exclusive beers and experiences.

What’s that mean? For starters, members get a guaranteed opportunity to reserve limited, small-batch lottery beers four times a year. Plus, new experimental sour beer releases available only to SBS members.

2019 sour domination plans underway

Thanks for your support in 2018! As we prepare for another year of creating brews that celebrate innovation, tradition, and craft, our Upland team would appreciate the input of the base that makes this program what it is. We’re always looking to improve, to cultivate relationships, and collaborate so we’ll be sending a survey straight to your email soon. As always, we love to hear feedback or answer any questions at sours[at]

In addition to exclusive beers, your 2018 membership also includes:

  • One free VIP ticket to Sour Wild Funk Fest on 4/7/18 with first right to purchase additional VIP and General Admission tickets
  • One (1) free entry to Funk Fest pre-party at the Wood Shop on 4/6/18 in Bloomington. Additional tickets to the pre-party will be available for $25

  • Sour Wild Funk Fest pre-party will feature an SBS-only beer for purchase
  • An additional sour release solely for our Secret Barrel Society members

  • At least one SBS-only newly innovated sour in each release

  • 2 SBS-only tours per year: sample right out of the barrels and provide feedback on the new beers, sensory panel to experiment and help blend a base beer
  • SBS beer paired dinner at the end of the year with one guest
  • Monthly SBS-only newsletter with insider information 
  • Upland Sours Swag

Over the years, Secret Barrel Society members have played an important role in helping us grow and expand our sour beer program by offering valuable feedback and inspiring our brewers to continue to experiment with new blends and varieties. With the expansion of the Wood Shop, we’re able to offer even more new beer varieties.

Join now! 

Sign-ups for membership began October 2, 2018. Questions? Email

Please note:

  • Upland Secret Barrel Society Memberships are open to individuals over the age of 21 only.
  • Beer is not included in your membership fee. Your membership purchase guarantees availability of all Upland Sour Ales before any public sale occurs. Bottles are $25 each plus sales tax. Your beer must still be purchased at a retail location (Indianapolis or Bloomington) after it is released.
  • We are unable to ship beer as FedEx, UPS, and USPS do not allow us to ship beer direct to customers.