Sour beer fandom brings super perks

In appreciation of their appreciation, we created our Secret Barrel Society to give the most avid sour beer fans access to exclusive beers and experiences.

What’s that mean? For starters, members get a guaranteed opportunity to reserve limited, small-batch lottery beers four times a year. Plus, new experimental sour beer releases available only to SBS members.

In addition to exclusive beers, your 2017 membership also includes:

  • Two General Admission tickets to the Upland Sour Wild Funk Fest. SBS Members also have first rights to purchase VIP tickets
  • Free entry to the Sour Fest pre-party event at the Wood Shop in Bloomington the Friday before the fest
  • At least eight entirely new beer styles
  • Two Upland Sour glasses
  • Upland Sours Tin Tacker
  • Upland Sours Poster
  • Quarterly SBS-only tours and tastings offered at the Bloomington Wood Shop
  • Members-only beer dinner at the end of the year at the Wood Shop with the Upland Sours brewery team.

Over the years, Secret Barrel Society members have played an important role in helping us grow and expand our sour beer program by offering valuable feedback and inspiring our brewers to continue to experiment with new blends and varieties. With the expansion of the Wood Shop, we’re able to offer even more new beer varieties.

Check Back Soon

Sign-ups for membership start late 2017. Questions in the meantime? Email

Please note:

  • Upland Secret Barrel Society Memberships are open to individuals over the age of 21 only.
  • Beer is not included in your membership fee. Your membership purchase guarantees availability of all Upland Sour Ales before any public sale occurs. Bottles are $25 each plus sales tax. Your beer must still be purchased at a retail location (Indianapolis or Bloomington) after it is released.
  • We are unable to ship beer as FedEx, UPS, and USPS do not allow us to ship beer direct to customers.

Upland locations will be closed on Monday for employee outing. Re-opening Tues. at 4pm. 

© 2017 Upland Brewing Company